Send Custom Emails to Campers via Zapier

Use Cases for RoverPass and Zapier Integration

Marketing: How to Send Mass Emails to Your Guests by Connecting RoverPass with Mailchimp through Zapier

Integrating RoverPass with other tools like Mailchimp through Zapier can significantly streamline your communication with guests. This case study will guide you through the process of setting up an integration that allows you to send mass emails, such as a welcome email, to new reservations automatically.

Step 1: Set Up Your Zapier Account and Connect RoverPass

1. Create a Zapier Account:

   • If you don't already have a Zapier account, sign up at zapier.com.

   • Once signed in, click on "Make a Zap" to start the integration process.

2. Connect Your RoverPass Account:

   • In the "Trigger" section, search for "RoverPass" and select it as the trigger app.

   • Choose the trigger event that will start your workflow (e.g., "New Reservation Update").

   • Connect your RoverPass account by following the prompts to log in and authorize Zapier to access your data.

Step 2: Create a Mailchimp Account and Set Up Fields

Sign Up for Mailchimp and Set Up Required Fields:

• Go to mailchimp.com and create an account if you don’t have one.

• Navigate to the "Audience" section, where you’ll manage your contacts.

• Click on Manage Audience - Settings

  

• Under settings search for the option “Audience fields and *|MERGE|* tags” and there you will be able to creat new fields that match the ones that you will use from RoverPass, like Check-in or Check-out dates.

Step 3: Create the Email Campaign in Mailchimp

1. Design Your Email:

   • Under the "Campaigns" tab in Mailchimp, click on "Create Campaign" and select "Email."

   • Design your email template, such as a welcome email for new reservations. Customize it with the fields you set up earlier (e.g., [First Name], [Last Name]).

2. Save Your Campaign:

   • After designing, save the email campaign. This campaign will be used later when you trigger the email via Zapier.

3. Build Journeys or automation:

• You can even create automation that will be triggered as soon as the contact travels from Zapier to MailChimp

• To learn how to create automation or customer journeys on Mailchimp click here:

  About Customer Journeys | Mailchimp

Step 4: Connect Mailchimp to Zapier

1. Set Up the Action in Zapier:

   • Return to Zapier, where you previously set up the trigger with RoverPass.

   • For the "Action" app, search for "Mailchimp" and select it.

2. Configure the Action:

   • Choose "Add/Update Subscriber" as the action event.

   • Connect your Mailchimp account to Zapier, authorizing access as prompted.

3. Map the Fields:

   • In the mapping section, connect the fields from RoverPass (e.g., guest’s first name, last name, email, check-in, check-out) to the corresponding fields in Mailchimp.

   • This ensures that the information from RoverPass is correctly transferred to Mailchimp.

Step 5: Example of Sending a Welcome Email

1. Create the Customer Journey on Mailchimp:

   • With the trigger (new reservation update in RoverPass) and the action (add/update subscriber in Mailchimp) set up, Mailchimp will automatically send your welcome email to any new reservation made in RoverPass.

2. Test the Zap:

   • Before turning the Zap on, test it to ensure everything works as expected. Create a sample reservation in RoverPass and see if it triggers the welcome email through Mailchimp.

3. Turn on Your Zap:

   • Once tested and confirmed, turn on your Zap. Now, every time a new reservation update is made in RoverPass, the guest will receive a personalized welcome email automatically.

Integrating RoverPass with Mailchimp through Zapier allows you to automate your guest communication, saving time and ensuring a consistent experience for your guests. Whether it’s a welcome email or other types of notifications, this integration makes your workflow seamless and efficient.